Absolutely Phenomenal

Like a sobriety course. Unlike any sobriety course.

On a mission to transform your relationship with alcohol for good.
A woman uses a compass to navigate life alcohol-free
Being Phenomenal

Your sober-transformation story is waiting to be written.

Right now, you're at a crossroads. Perhaps you've tried to stop drinking before, or maybe this is the first time you're seriously considering what life could look like without alcohol. Either way, you're here because something inside you knows that change is possible.
Your story doesn't have to be one of struggle or white-knuckle willpower. It can be one of discovery, growth, and genuine transformation. The kind of story where you look back not with regret about what you've lost, but with pride about who you've become.

Every person who's found freedom from alcohol started exactly where you are now - uncertain but hopeful, ready to explore what's possible. Your transformation story is waiting to be written, and it begins with believing that you deserve a life that feels truly alive. The question isn't whether change is possible - it's what your story will look like when you're living it.
A young woman is happy alcohol-free
For freedom

One goal: To see you thrive - alcohol free.

Most sobriety programs focus on what you're giving up. Phenomenal focusses on who you're becoming.
With Phenomenal, I don't just want you to stop drinking - I want you to discover what it means to truly thrive. To wake up energised instead of anxious. To feel genuinely present in your relationships. To rediscover passions you'd forgotten and pursue dreams you'd put on hold.

Thriving isn't about perfection or following someone else's blueprint. It's about becoming the fullest version of yourself, free from the limitations that alcohol placed on your life. It's about experiencing joy, clarity, and connection in ways you may have forgotten were possible.

Your potential isn't waiting on the other side of sobriety - it's waiting to be unleashed right now. And that's exactly what I'm here to help you do.
For clarity

Bye Bye Alcohol.
Hello Phenomenal.

I know what it's like to feel trapped by alcohol. The endless cycle of promises to yourself, the mornings filled with regret, the growing awareness that something needs to change - but not knowing how to make it stick.
When I was struggling with my drinking, I desperately wanted an approach that didn't feel like punishment. Something that made sobriety feel like a gift I was giving myself, not a sentence I was serving. That's exactly what I created with Phenomenal.

This isn't about gritting your teeth and enduring. It's about discovering that life without alcohol isn't just possible - it's extraordinary. Every technique, every module, every moment of support has been designed to make your journey feel natural, engaging, and genuinely rewarding.

I've walked this path myself, and I've guided hundreds of others along it too. Now it's your turn to say goodbye to the old story and hello to something phenomenal.
A young man looks happy in sobriety

Solid. Principles.

Respectful, welcoming, compassionate & unique - These aren't just words, they're the unshakeable foundations of every Phenomenal sobriety experience. Designed to help you Thrive.

Transform

Your active mindset
A man is enjoying running alcohol-free

Harness

Your personal power
A woman is celebrating life alcohol-free

Redesign

Your life responses
A woman reflects on stopping drinking

Implement

Planned daily practices
A woman is enjoying her life alcohol-free

Validate

Your journey's progress
A young woman celebrates her sobriety in nature

Evolve

Beyond sobriety
A woman celebrates stopping drinking in nature

Sobriety & Beyond.

Sobriety opens the door, but transformation takes you further - to clarity, purpose, joy, and unlimited potential.
Quote Icon
It would be no exaggeration to say that working with David completely changed my life.
Lucy; Phenomenal.
Alcohol-free male admires stunning view
For now

Start your sobriety journey today.

Why not try these 5 simple steps to begin your very own sober transformation right now?
Step 1

Start by assessing your drinking.

Discover where you stand with this quick assessment and get personalised insights into your relationship with alcohol.
Take the survey
Take the survey
Step 2

Time to start stopping.

Download my free guide on how to get started on your journey to sobriety. All the advice, none of the drama..
Download Free Guide
Download Free Guide
Step 3

Get the lowdown.

Subscribe to The Loop, my newsletter and receive a free copy of the full Phenomenal brochure to read at your leisure.
Subscribe
Subscribe
Step 4

Book a free call with David.

Schedule a personal conversation with David to explore how Phenomenal can work specifically for your unique situation and goals.
Book a free call
Book a free call
Step 5

Start your journey.

Ready to start? Choose your path and take the first step toward the phenomenal life waiting for you.
Get started
Get started
Man looking in mirror is happy he stopped drinking
For impact

A revolutionary approach to stopping drinking.

Traditional sobriety programs treat stopping drinking like a test of willpower. I treat it like a journey of discovery. While others focus on what you're losing, I've created something that celebrates what you're gaining. Phenomenal isn't built on shame, struggle, or sacrifice - it's built on engagement, progress, and genuine transformation.
I've designed Phenomenal to work with your brain's natural reward systems, not against them. Every module feels rewarding. Every milestone feels meaningful. Progress is tracked, celebrated, and built upon in ways that keep you genuinely excited about what comes next.

Think less "white-knuckle endurance" and more "I can't wait to see what happens next." You get over 140 evidence-based techniques delivered through experience design that makes stopping drinking feel effortless and change feel natural.

When someone who's lived through addiction becomes professionally trained to solve it, everything changes. Personal experience meets proven methodology - and that's the foundation of lasting transformation.
For vision

Time to explore your potential beyond alcohol.

For too long, alcohol has been setting the boundaries of your life. Dictating how you socialise, how you unwind, how you celebrate, even how you cope with stress. But what if those boundaries were never real?
I've spent years helping people discover who they truly are when alcohol is no longer calling the shots. The creativity that emerges. The energy that returns. The relationships that deepen. The dreams that suddenly feel possible again.

Your potential isn't locked away waiting for you to "get sober" - it's here right now, ready to be unleashed. Every person I've worked with has been amazed by what they find when they step beyond alcohol's limitations.

The question isn't whether you have untapped potential. The question is: are you ready to explore it? Your transformation is waiting. Your community is ready. Your guide is here.

It's time to discover what sobriety really means.
A thoughtful woman reflects on stopping drinking
For the record

Professional credentials
you can trust.

My commitment to your transformation is backed by extensive professional training and accreditations from leading addiction organisations. Lived experience combined with proven expertise creates the foundation for lasting change.
A woman reading a book on how to stop drinking
A woman enjoys her life alcohol-free
Innovative

Phenomenal: A Sobriety Engine.

My Sobriety Engine technology transforms your journey through progress tracking, milestone celebrations, and reward systems that make stopping drinking feel natural and exciting.
Hand-crafted

A recipe for sober success.

Blend professional expertise, lived experience, and innovative delivery methods to create your personalised pathway to lasting sobriety.
A woman is happy she decided to stop drinking
A woman is enjoying nature alcohol free
Phenomenal
The privilege of sobriety is waiting for you.
Your story of your transformation is waiting to be written. It won't look like anyone else's because you're not anyone else. It will be uniquely yours - engaging, empowering, and absolutely phenomenal. The question isn't whether you can change. The question is: What becomes possible when you give yourself permission to discover who you really are?
Your journey awaits
Three women celebrate becoming alcohol-free
A beautiful view seen with the clarity of sobriety